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The Best Alternatives to Sendinblue for Optimising Your E-mail Marketing Campaigns in 2024

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  • Dernière modification de la publication :29 mai 2024

Alternatives to Sendinblue. Sendinblue is an email marketing platform widely recognised for its ability to manage effective, personalised campaigns. Thanks to its integrated tools, such as email automation, SMS marketing and customer relationship management (CRM), Sendinblue offers an all-in-one solution for businesses looking to optimise their digital communications. However, despite its many features, it may be appropriate for some businesses to explore alternatives to Sendinblue, due to their specific needs or certain limitations of the platform.

When it comes to choosing an alternative to Sendinblue, several criteria need to be taken into account to ensure that you select the platform that best meets your expectations. First of all, the features available are essential. A good e-mail marketing platform should offer comprehensive tools for creating, managing and analysing campaigns. Advanced features such as list segmentation, A/B testing and workflow automation are often essential.

Secondly, price is a determining factor. It’s crucial to compare the costs of different platforms, taking into account both the base rates and potential additional costs. Some platforms offer free plans or free trials, which can be a good way of testing their capabilities before making a financial commitment.

Finally, ease of use should not be overlooked. An intuitive user interface and responsive customer service can make it much easier to get to grips with and optimise campaigns. In addition, the availability of educational resources, such as webinars, tutorials and effective technical support, can make a significant difference to the user experience.

In short, while Sendinblue is a robust solution for email marketing, exploring other options may allow you to find a platform that fits your specific needs and business goals even better.

Alternatives to Sendinblue

Mailchimp: A Versatile Alternative

Mailchimp is one of the undisputed leaders in the field of e-mail marketing tools, offering a comprehensive range of features tailored to a variety of needs. One of Mailchimp’s key strengths is its intuitive user interface. Designed with the user in mind, it allows even novices to navigate and create e-mail campaigns with relative ease. The interface is clear and well-organised, with tutorials to guide users through each step.

In addition to its user-friendliness, Mailchimp stands out for its powerful automation capabilities. Users can create sophisticated workflows to send emails based on subscriber behaviour, such as email opens, link clicks or shopping basket abandonment. This advanced automation makes it possible to personalise messages and increase recipient engagement, thereby improving campaign ROI.

Mailchimp also offers a wide range of integrations with other popular tools and platforms. Whether for customer relationship management (CRM), e-commerce, social networks or content management platforms, Mailchimp integrates seamlessly with services such as Shopify, WordPress, Salesforce and many others. This interconnectivity makes it possible to centralise data and create more coherent, relevant campaigns.

However, Mailchimp does have some notable drawbacks. The main sticking point for many users is its pricing. For companies with large contact lists, costs can quickly become prohibitive. Although Mailchimp offers a free version and tiered pricing plans, advanced features and high contact volumes lead to additional charges that can weigh heavily on the marketing budget.

All in all, Mailchimp presents itself as a versatile and powerful alternative for those looking to optimise their e-mail marketing campaigns, provided that the associated costs are compatible with their financial resources.

Alternatives to Sendinblue

GetResponse: For Sophisticated Campaigns as an Alternative to Sendinblue

GetResponse is the solution of choice for companies looking to optimise their e-mail marketing campaigns thanks to its advanced features. Among these features, integrated webinars stand out. By enabling webinars to be organised directly from the platform, GetResponse offers a valuable opportunity to strengthen customer engagement and generate qualified leads. This integration avoids the hassle of using several separate tools, simplifying the process for marketers.

GetResponse’s marketing automation tools are also remarkable. Thanks to customisable workflows, it is possible to create sophisticated customer journeys tailored to user behaviour and preferences. These automations can include email sequences, push notifications and SMS messages, offering a multi-channel approach to reaching audiences in the best possible way. The use of artificial intelligence to analyse data and adjust campaigns in real time is another major advantage, enabling continuous improvements in performance and return on investment.

However, despite these significant advantages, GetResponse also has certain limitations. The learning curve can be steep for novice users, due to the richness and complexity of the features available. It is therefore advisable to devote some time to training in order to take full advantage of the platform. What’s more, cost can be a barrier for small businesses or startups on a limited budget. GetResponse’s pricing plans, while offering value, can be higher compared to other alternatives on the market.

All in all, GetResponse proves to be a very powerful option for sophisticated e-mail marketing campaigns, provided that the company is prepared to invest time and resources in mastering the tool and maximising its benefits. For those looking for advanced functionality and seamless integration of various communication channels, this platform is definitely worth serious consideration.

Alternatives to Sendinblue

MailerLite: the low-cost alternative to Sendinblue

When it comes to e-mail marketing, MailerLite stands out as a cost-effective solution that is particularly well-suited to small businesses and start-ups. Its main strength lies in its exceptional value for money. MailerLite’s intuitive interface makes it easy to learn, even for non-technology experts.

MailerLite’s strengths include its ease of use. The platform offers a drag-and-drop email editor, enabling visually appealing email marketing campaigns to be created without the need for advanced technical skills. In addition, MailerLite provides a range of essential features free of charge, such as contact segmentation, email automation, and basic campaign performance reporting.

However, MailerLite also has some limitations. Advanced features, such as extensive A/B testing, sophisticated CRM integrations and advanced personalisation options, are limited in the free or entry-level plans. This can be a barrier for growing businesses looking to exploit more sophisticated tools to optimise their campaigns in greater depth.

In addition, MailerLite’s customer support is often seen as less responsive than some of the more expensive alternatives. Users of free or low-cost plans may experience longer delays in obtaining support, which can be problematic in the event of urgent needs or technical issues.

All in all, MailerLite remains a solid option for small businesses and startups thanks to its value for money and ease of use. However, as marketing needs evolve, it may be necessary to consider solutions offering more advanced functionality and more robust customer support.

Alternatives to Sendinblue

ActiveCampaign: For Advanced Automation, Alternatives to Sendinblue

ActiveCampaign stands out for its advanced automation engine, which enables you to create complex, highly personalised customer journeys. Thanks to its integrated CRM functions, this platform can centralise lead management, making it easier to track interactions and qualify prospects. Automation is not limited to sending emails, but also includes actions such as updating contact information, adding tasks for the sales team, and sending internal notifications.

ActiveCampaign’s segmentation tools enable audiences to be precisely targeted, improving the relevance of campaigns. Users can create segments based on various criteria such as browsing behaviour, past email interactions and demographic data. This granularity of segmentation enables messages to be further personalised, increasing engagement and conversion rates.

However, ActiveCampaign’s rich functionality can also be a drawback, particularly for small businesses or non-technophile users. The learning curve can be steep, requiring considerable time to fully master all the features. What’s more, although prices are competitive for basic plans, costs can quickly rise with the addition of advanced features or an increase in the number of contacts.

In conclusion, ActiveCampaign is a particularly attractive option for companies looking to optimise their e-mail marketing campaigns through advanced automation and effective lead management. However, it is important to assess your specific needs and capabilities before committing yourself, to ensure that the tool is suited to your skill level and budget.

Alternatives to Sendinblue

Comparison and conclusion

To optimise your e-mail marketing campaigns, it’s crucial to compare the various alternatives to Sendinblue according to key criteria such as functionality, user-friendliness, customer support and costs. We have analysed several popular platforms to provide you with a clear overview of their strengths and weaknesses.

Mailchimp: Mailchimp is renowned for its ease of use and robust functionality. It offers a wide range of automation tools and integration with other services. However, its pricing plans can become expensive as your contact list grows.

GetResponse: GetResponse stands out for its advanced marketing automation options and integrated landing page editor. It’s a great option for businesses that want an all-in-one solution. However, some users find its interface a little complex at first.

ActiveCampaign: ActiveCampaign is ideal for those looking to personalise their campaigns at a very granular level thanks to its sophisticated segmentation and automation capabilities. Although relatively expensive, it offers excellent value for money for growth-oriented businesses.

MailerLite: MailerLite is a cost-effective alternative that doesn’t sacrifice quality. It offers essential functionality and an intuitive interface, perfect for small businesses and startups. However, its automation options are less advanced than other platforms.

Here is a table summarising the strengths and weaknesses of each platform:

Platform Strengths Weaknesses Mailchimp Easy to use, robust features High cost for large lists GetResponse Marketing automation, landing pages Complex interface for beginners ActiveCampaign Advanced segmentation and automation Relatively high cost MailerLite Inexpensive, intuitive interface Less advanced automation

Depending on your specific needs and budget, we recommend that you try out these tools to determine which is best for you. Each platform offers a free trial period or a free plan to allow you to test their features before committing yourself. Optimising your e-mail marketing campaigns is essential to maximising your return on investment, and choosing the right platform is the first step to success.

Alternatives to Sendinblue

Testimonials from email marketing professionals

Mailchimp – A versatile and intuitive platform
Marie Dupont, Marketing Manager at StartupX ‘We chose Mailchimp for its ease of use and multiple integrations. The platform allows us to manage our campaigns intuitively, and the detailed statistics help us to refine our strategy in real time. Thanks to Mailchimp, we’ve increased our open rate by 15% in just a few months.

Jean-Pierre Lemoine, Founder of JP Consultants ‘Mailchimp offers a range of features that perfectly meet the needs of our small business. The drag-and-drop email editor is a huge time saver, and the analysis reports give us a clear view of our performance. What’s more, the free plan is a real plus for getting started.’

ActiveCampaign – The power of advanced automation
Claire Moreau, Marketing Project Manager at Innovatech ‘ActiveCampaign is by far the best platform for automation. The complex workflows and dynamic segmentation have enabled us to significantly increase our customer engagement. Integration with our CRM has also made it easier to manage leads and sales. It’s an indispensable tool for our team.

Philippe Girard, Sales Director at SaaS Experts ‘ActiveCampaign’s automation capabilities are impressive. We’ve been able to create highly targeted and personalised campaigns, which has significantly improved our conversion rate. The performance tracking and detailed reporting are great assets to our marketing strategy.’

MailerLite – Simple and effective
Sophie Martin, Marketing Director at E-Commerce France ‘MailerLite has revolutionised the way we manage e-mail and SMS campaigns. Workflow automation and behavioural segmentation enable us to personalise our messages and improve our conversion rate. Their French customer support is responsive and always ready to help, which is a real advantage.

Antoine Bernard, CRM Manager at TechSolutions ‘We chose MailerLite because of its competitive pricing and advanced features. The integrated contact management and analysis tools enable us to better understand our customers and adjust our strategies accordingly. It’s a complete solution for the French market.

GetResponse – An all-in-one solution
Elodie Lefèvre, Owner of Boutique Artisanale ‘GetResponse is a reliable and easy-to-use platform. As a small business, we particularly appreciate the simplicity of the email editor and the responsiveness of customer support. Our campaigns have become more effective, and we’ve been able to retain our customers more efficiently.’

Marc Dubois, Entrepreneur and Blogger ‘I use GetResponse for my newsletters and I’m very satisfied with the results. The interface is intuitive and the templates are easy to customise. Customer service is always available to answer my questions. GetResponse has helped me increase my open and engagement rates.’

ConvertKit – Ideal for content creators
Laura Petit, Blogger and Author ‘ConvertKit is a fantastic tool for content creators. The tag-based subscriber management and visual workflows make it easy to personalise emails. Since using ConvertKit, I’ve seen a marked increase in reader engagement and sales of my digital products.’

Thibault Leroy, Podcaster and Online Trainer ‘ConvertKit is ideal for my online training business. The personalised forms and capture pages help me convert visitors into subscribers. What’s more, the integration with payment platforms makes it easier to sell my courses. ConvertKit has really boosted my growth.

Recurring questions

  1. What are the best alternatives to Sendinblue? The best alternatives include Mailchimp, ActiveCampaign, MailerLite, GetResponse, and ConvertKit, each offering features tailored to different needs.
  2. Which alternative to Sendinblue is the most economical? MailerLite is often the most economical, especially for small businesses, thanks to its free plan and competitive rates.
  3. Which platform offers the best automation features? ActiveCampaign is renowned for its advanced automation capabilities, often outperforming its competitors in this area.
  4. Which solution is best suited to content creators? ConvertKit is specially designed for content creators, with features that make it easy to manage and monetise audiences.
  5. Which alternative to Sendinblue is best for small businesses? Mailchimp and MailerLite are both excellent for small businesses, offering user-friendly interfaces and sufficient functionality to get started.


In conclusion, choosing the best alternative to Sendinblue depends on your specific email marketing needs. Whether you’re a small business looking for an intuitive solution, a large enterprise requiring advanced automation capabilities, or a content creator, there’s a suitable option for you. By comparing the features, costs and benefits of each platform, you can optimise your campaigns and maximise your return on investment. Investing in the right email marketing tool is essential for success in today’s competitive digital world.